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The project explores the Japanese subculture and music genre of Visual Kei through the lens of a fashion story, presented here are a series of images depicting three fictional bands encapsulating different aesthetics in the world of Visual Kei.

A movement birthed out of 1980s Japan, Visual Kei peaked in popularity during the mid 2000’s Myspace era, heavily influencing the emo, scene and pop punk subcultures of which we are seeing a resurgence of today - in both Gen Z music and fashion. Its contribution towards inspiring these generations should be neither underestimated or forgotten.

published at MIRROR MIRROR